How to hire gym staff – finding & hiring the best people

Your gym staff, your people, are key to the success of your fitness business. You need to find and hire the right team. How do you do this? Let’s take a look!

What makes a gym successful? There are a lot of factors at play. The right location? Sure. The right classes and equipment? Of course. And then there’s people. If you want your gym to succeed, you need to hire gym staff.

Finding and hiring (then retaining) the best people is essential.

The right gym staff will make members feel supported. They’ll build lasting relationships with members, motivating members to keep coming back and stay active. So, retaining the right team can be key to retaining members.

Making the right hiring decisions is critical. Whether you’re making your first hire or your hundredth, there’s plenty to consider before you bring a new team member onboard.

Let’s get started!

How to hire gym staff

If you’re starting from scratch with no existing staff in place, then putting a team together should be near the top of your to-do list. When you’re working out the cost of opening a gym, you have to account for staff hiring costs.

Start by considering which roles you need to create and fill. The exact positions will depend on the type of fitness club you are opening and your business model. For example, if you’re opening a gym with a big emphasis on personal training, you’ll need plenty of personal trainers. And it will also depend on your own skillset.

If you’re just starting out, you’ll likely be responsible for many of the day-to-day tasks in your gym. So, your first hires should be people who can take on tasks you can’t or don’t want to.

Identifying the role (or roles) you need to fill

The first thing to do is outline the roles you need to fill straight away. These are the people your gym couldn’t run without, and they should be your priority hires. They may include:

Also, think about whether you want to hire full-time, part-time, or freelance team members for each role. Particularly as you start out, working with freelancers in certain roles can give you more flexibility.

The exact makeup of your team will depend on the type of gym you’re running. So, make a note of what needs to be done, and the type of gym staff you need to hire to make sure every task is completed.

As you grow, you’ll want to hire for specific and specialised positions. Plus, you’ll need to backfill roles as existing gym staff members move on to explore new opportunities.

Roles you may need to hire for

Need help identifying the roles you need to hire for? Here’s a non-exhaustive list of positions you may need to fill when running your gym business:

Creating job descriptions

Now you know who you want to hire, it’s time to work out how to appeal to them. To show them why working at your gym is a good career move, you’ll need to create the right job description for each role.

A good job description includes:

The other thing to consider when writing your job description is salary. And that’s something we’ll discuss in a little more depth.

Backfilling a role where an existing staff member is leaving? It’s worth revisiting the job description and salary you created when you hired last time round. Ask yourself:

Setting the right salary for your gym staff

The fitness and wellbeing industry has always attracted incredible individuals. People who are passionate about sharing their love for fitness to help others.

With salaries typically lower than in other industries, many cannot afford to stay in roles long. So, gym staff retention is tough.

Setting the right salary for a specific role is always a trade-off. You’ll have to work within your budget. Yet, when most workers say “making more money” is the main factor in a job search, you can’t afford to offer wages below the market rate.

Salaries fluctuate around New Zealand, with people in Auckland asking for – and earning – more. Rates of pay are higher where cost of living is high. And if you want to hire team members with extensive experience and specific qualifications, you can expect to pay more.

As a rule of thumb, here’s how much potential new hires might expect to earn:

Average annual salaries for gym staff in New Zealand

If the wages you offer are far below market rates, you’ll struggle to attract (and retain) the best talent. It’s normally easier to create a salary bracket, rather than a specific figure.

Searching for the right talent

You know the role you’re hiring for. Your job description is finalised And a salary bracket set. So, it’s time to go out and look for gym staff to hire.

You could place adverts in your local job centre and the careers pages of your local newspaper(s). Yet, hiring the best staff often means casting a wider net.

First of all, use your own network of contacts. Maybe you know someone who’d be a good fit from a previous role. Or have a former colleague who’d jump at the chance to work with you again. Use your network too by asking for recommendations.

Social media is also an option. 92% of companies are using social media to find new hires. So, post your job adverts on Facebook, Instagram, LinkedIn, and other platforms. And you’ll attract more potential candidates.

You can also use fitness specific job boards to find potential new hires such as Exercise New Zealand.

For many roles, it’s not uncommon to get 100s of candidates apply for a role. So, you’ll need to set aside enough time to review CVs and create a shortlist of top candidates.

You’ll need to make sure you follow the law on discrimination when advertising, interviewing, and selecting new team members. Take care not to disadvantage any applicant because of any protected characteristic. You can find out more about New Zealand discrimination laws here.

The interview process

Now to the fun bit! Once you have a short list of candidates it’s time to start the interview process.

The job market is competitive. 58% of health and fitness jobseekers in New Zealand are interviewing for 2-4 jobs when looking for a new role.

Create an interview process that both helps your candidate understand if the opportunity is right for them. And one that allows you to select the right candidate.

Typically, interviews will follow a simple four step process. This will help you to make sure you’re hiring the right gym staff.

Pre-screening calls

Save everyone some time and set up pre-screening calls with candidates who look like a good fit. Speak to each candidate, understand their skills a little more, and get a feel for their personality. Often, you’ll spot whether they’re a good fit.

Interview and skills test

Invite your screened candidates for a face-to-face interview. Take the opportunity to test relevant skills to see if they should be able to succeed in the role.

Post-interview follow-ups

After the interviews, make a shortlist of candidates you would like to hire. Organise any second-round interviews if needed. Then, follow-up with them to make sure they’re available for work, discuss any notice periods and finalise a salary.

The offer

When you’ve made a choice, offer your chosen candidate the job. You can do this verbally and then follow-up in writing to make sure everything is clear.

You will need to confirm their right to work in New Zealand. And provide a job offer letter that includes:

You should also ask the candidate to confirm their acceptance in writing.

Take the time to follow up with unsuccessful candidates

Tip

Provide constructive feedback where appropriate. While these candidates may not have been successful this time round, they may be in the future. And they may also be prospective members. Investing in positive follow up will be worthwhile in the long term to create the right impression of your fitness business.

Hiring the right gym staff as you grow

As we’ve touched on, hiring is an ongoing process for most businesses. It’s something you’ll need to repeat time and time again as your business grows and expands.

Typically, you’ll need to hire staff when:

The types of roles you recruit for can change too. Perhaps you want to expand the types of classes you offer. That will need instructors with specific qualifications.

You may also want to expand your offering. Physiotherapists, nutritionists, and mental health coaches can complement the traditional gym environment. How? By helping your members recover faster and achieve their targets.

These hires cater to the growing demand to support the health and wellbeing of members – going beyond physical fitness.

And if you’re serious about growth, consider adding marketers.

Experienced marketers can help strengthen your brand presence. Attract more new members. And create campaigns that keep existing ones coming back. They’ll be able to make use of the email and SMS marketing features within your gym marketing software.

No matter who you hire as you grow, you can follow the same hiring process. You’ll need a bigger focus on finding skills that complement your existing gym staff. And make sure personalities fit in well with the team you’ve built.

Soft skills are even more important as you grow. Look to hire candidates with expertise that align with your needs and who will complement your existing team.

If you are a gym owner, you’ll also need to think about your role as you grow. Where are you best placed in the business? What should you do and what should you let others do? Look for team members who can do the job better than you.

Starting strong – onboarding new gym staff

Just as you will need to get new gym member onboarding right, how you welcome and onboard new team members matters too.

Pre-onboarding

Make sure you have everything you need to make the first day as smooth as possible for your new hire. Before their first day:

First few days

You may choose to spread onboarding over a few days, so everything is covered at a suitable speed:

You may also want to consider setting them up with another member of your team as a buddy. This will help welcome them and share extra knowledge over their first few weeks.

How to retain the best people

Hiring gym staff is expensive and time consuming. When you open a new gym, and as you grow, you need to bring in the best people. And that’s only part of the job.

You also need to retain them. Keeping hold of the best people makes your life easier. You have a consistent team in place that you can trust. And you don’t need to enter a cycle of constant recruitment to fill any gaps that come up.

Retaining the best people isn’t just a matter of offering the right salaries. Although that does play a significant part. You also must show your team that they’re valued.

Listen

Demotivated team members are more likely to start looking for new jobs. One of the main driving forces behind this lack of motivation is that your team doesn’t understand why what they do matters.

So, show them. Make them part of your planning sessions, listen to their feedback, and make sure they’re involved in setting targets. Ask for ideas and feedback, and act on their suggestions where appropriate.

If your people believe they have a say in the way things are run, they’ll feel like an integral part of the team, and they’ll want to keep contributing.

Praise

Then, make sure they always know how they’re performing.

We all like to know our hard work is valued. So, recognise and reward all that hard work your team does every single day. Incentives such as free drinks, gift cards, or a staff party can all help, but don’t underestimate the power of a thank you for a job well done.

Invest

Help your gym staff progress in their careers and develop professionally with the right training. That might mean supporting them to work towards qualifications. And helping them take part in continuous professional development.

Organisations like New Zealand Institute of Sport offer a range of education options for fitness professionals.

Investing in your people through training and the opportunity to progress on to new roles will help you retain the best talent in the long-term.

Equip

Finally, set your team up to succeed with the right software. Having an easy to learn and use gym management software system in place will free up time for your team. And keep your business running smoothly.

People stay in jobs where they feel happy and content. Reward your staff, praise them, invest in them, and give them the tools they need to succeed.

The wrap up…

Hiring staff for your gym is an important task whether you’re starting out, backfilling a role, or expanding.

It can be one of the most rewarding parts of your job. Put together a team with the right blend of complementary skills. The right mutually supportive personalities. And the right mindset. This is key to creating a culture of success for your gym.

And with that culture in place, you’ll be set for long-term success.

Get the fuel to go further. Request a demo to see the value that Xplor Gym can bring to your fitness business.