Marketing
Target your marketing to net more gym members
Learn how targeted marketing can grow your gym by keeping current members engaged while drawing in new ones.
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Xplor Gym Blog
Management
23 types of people at the gym to win & retain
Learn how to attract, engage, and retain different types of gymgoers – even the reluctant ones.
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Marketing
15 business boosting gym social media post ideas
Take your social media presence to the next level with these post ideas that your followers will love!
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Management
How to hire gym staff – finding & hiring the best people
Your staff – your team – are key to the success of your business. This guide will help you attract and hire top talent.
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Management
Time to go 24/7? 24-hour gym access made easy
More gyms across New Zealand are switching to 24/7 access. Learn more about this trend and see what you need to consider to make 24-hour opening a success.
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Growth
Why Your Gym Needs A Wellness Offering
Integrating wellness into your gym can drive growth and enhance member satisfaction. From saunas to nutrition coaching, discover how a holistic approach can set your gym apart from the competition.
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Management
4 signs you need an all-in-one gym software
Is it time to switch to an all-in-one gym management system? If any of these signs are familiar, the answer may be yes.
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Growth
Diversify To Multiply: Varying Your Member Base To Drive Growth
Creating a gym environment that welcomes and caters for diversity can drive growth, increase revenue, improve member retention, and give you a stronger defence against market fluctuations.
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Retention
Don’t Leave Them Out in the Cold: Strategies to Keep Gym Members Engaged During Winter
As the seasons change and temperatures drop, gym attendance often sees a noticeable decline. With the right strategies, you can keep your members active, motivated, and engaged throughout winter, ensuring high retention rates while still attracting new members.
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Partners
The Digital Futures 2024 Report: A Brief Breakdown
Breaking down AUSactive’s Digital Futures 2024 Report. We’ve done the reading for you and have summarised the report into the tastiest bits that are most relevant to you and your business.
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Events
Fuel Summit 2024: Best Bits & Hot Tips for Gyms
We came, we saw, we went away INSPIRED! FuelSYD 2024 was a roaring success, and if there’s a better place to gather inspiration than a crowd of motivated fitness businesswomen (and men) then we don’t know where it is!
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New clubs
Gym profitability: the stats, impacts & tips for success
Opening a fitness club? Investing in one? Or want to boost profitability? Get tips to maximise profitability.
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Management
8 Ways To Wow Your Gym Members (even with limited staff)
Win loyal members, even with limited staff, with 8 small changes that can have a big impact on member experience.
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