Marketing
Target your marketing to net more gym members
Learn how targeted marketing can grow your gym by keeping current members engaged while drawing in new ones.
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Xplor Gym Blog
Growth
24 fitness trends for 2024
From wellbeing to 24/7 opening, get a rundown of the top fitness industry trends you need to know about.
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Marketing
Gym branding: The secret to a powerful fitness business
Get branding right and you’ll create strong member experiences powering growth and inspiring loyalty.
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Engagement
Time to rethink & rebrand the gym induction?
Inductions are an important part of your new member journey. How effective are inductions? Do members actually want one?
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Engagement
31 Gym challenges to engage members
Gym challenges are a simple and surprisingly effective way to motivate members. Here’s everything you need to know about running ….
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Marketing
Complete guide to gym email marketing (+ 16 templates)
Gym email marketing is a cost-effective, controllable way to build trust, reach, and retain prospects and members. This article has ….
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Management
Gym contracts: Fit for today?
Gym contracts have been a hot topic of discussion as the fitness industry has grown and matured. In this article, ….
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Retention
5 reasons why members quit the gym & how to cut cancels
‘Why do my members quit the gym?’ This is a common question for gym owners and operators. And the answer ….
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Marketing
Gym advertising: Inspiration and advice to get you started
Everything you need to know about making gym advertising a part of your marketing strategy. With 10 of the most ….
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Management
How to hire gym staff – finding, hiring, and retaining the best people
Your gym staff, your people, are key to the success of your fitness business. You need to find, hire, and ….
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Growth
How can fitness leaders tap into the transformative wellbeing opportunity?
Wellbeing presents a momentous opportunity for fitness industry leaders to transform and achieve substantial growth. How can you tap into ….
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New clubs
Commercial gym equipment – everything your club needs
What you choose to kit your gym out with – your commercial gym equipment – matters. Choose the right types ….
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Growth
5 signs it’s time to switch gym management software
If any of these 5 signs sound familiar, it’s time to switch gym management software. While change can be daunting, ….
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