Marketing
Target your marketing to net more gym members
Learn how targeted marketing can grow your gym by keeping current members engaged while drawing in new ones.
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Xplor Gym Blog
Retention
Gym member loyalty matters more than satisfaction – here’s why…
It’s easy to assume that if you’re measuring satisfaction, you’re also measuring gym member loyalty. Yet, satisfied members are not ….
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Growth
Create a gym member referral programme to turn members into advocates
Make the most of (and give back to) satisfied members, by running a gym member referral programme to attract new ….
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Engagement
5 simple ways technology can upgrade gym member experience
The new year is a crucial time for gyms – one that sees an influx of new members. And all ….
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Engagement
Keep your members keen: 4 easy ways to make them stick
If you want your gym business to become even more successful in 2024, it’s vital that you keep your members ….
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Growth
Create a gym membership offer to win members
If you want to capitalise on the seasonal health and fitness kick that engulfs the population in January, the end of ….
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Management
How to build a highly effective team in your gym
Your team can make or break the success of your gym business. You rely on their support, so your team ….
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Management
How to use your gym membership data to set relevant goals
The secret to a successful 2024 for your gym business – just like any other year – is having a ….
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Management
The top 5 fitness business KPIs you need to track
If you want to succeed in 2024, you need to know what that success looks like. Success is individual, so ….
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Engagement
Beyond the sweat: extra activities your gym members want to see
Your members want to do much more than work out at the gym. While working up a sweat and getting ….
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Growth
Gym business growth: become more than a gym
When does a gym become more than a gym? If you want your gym business to grow, you focus on ….
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Management
Can your gym appeal to all ages?
When you’re marketing your gym, planning your growth strategy and identifying your target audience, it’s only natural that you try ….
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Growth
7 best practices to price & position your memberships effectively
Pricing and positioning your memberships effectively is the key to a healthy member base and a successful gym business. There ….
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