Retention
The importance of member retention for gyms
Never underestimate the importance of member retention for your gyms and fitness clubs. Discover how to boost engagement, reduce churn, and increase profitability.
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Xplor Gym Blog
Management
How to build a highly effective team in your gym
Your team can make or break the success of your gym business. You rely on their support, so your team ….
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Management
How to use your gym membership data to set relevant goals
The secret to a successful 2024 for your gym business – just like any other year – is having a ….
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Management
The top 5 fitness business KPIs you need to track
If you want to succeed in 2024, you need to know what that success looks like. Success is individual, so ….
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Engagement
Beyond the sweat: extra activities your gym members want to see
Your members want to do much more than work out at the gym. While working up a sweat and getting ….
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Growth
Gym business growth: become more than a gym
When does a gym become more than a gym? If you want your gym business to grow, you focus on ….
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Management
Can your gym appeal to all ages?
When you’re marketing your gym, planning your growth strategy and identifying your target audience, it’s only natural that you try ….
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Growth
7 best practices to price & position your memberships effectively
Pricing and positioning your memberships effectively is the key to a healthy member base and a successful gym business. There ….
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Management
Prioritising payments: what do your members want?
Price has always been an important factor for gyms when attracting new members – and retaining existing ones. In our ….
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Engagement
Use data to personalise your gym members’ experience
We’re living in an experience economy. Personalised experiences tailored to meet exact customer fit. From finance to entertainment, to education, ….
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Engagement
Connecting with members: how to use wearable tech in your gym
The wearable technology trend has been steadily growing for several years, but the Covid-19 pandemic saw an explosion in popularity. ….
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Engagement
What should a “smart” gym look like?
Smart technology is everywhere. We use smart devices every day to live smart, connected lives – smartphones, smart cars, even ….
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Engagement
The three areas every member wants gyms to prioritise
Appealing to and attracting new prospects is a constant challenge for gym operators and owners. There are so many marketing ….
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