Xplor Gym Blog

Marketing

30 March 2026

9 min read

Why Your Gym Marketing Isn’t Working (And How to Fix It)

by Toni Rennie

Gym marketing but not getting results? You’re not alone. Here’s why gym marketing often underperforms and what actually improves results.

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Growth

15 October 2024

6 min read

Price vs. value: Selling the value of a gym membership

by Xplor

Are you undercharging for memberships? Find out how to charge what you deserve with value-based selling and pricing.

New clubs

30 September 2024

3 min read

Opening a Gym: How to Start Strong and Make Your Mark

by Xplor

Thinking about opening a gym? Learn how to start a gym successfully with our step-by-step guide. From finding the perfect location to creating an unforgettable member experience, discover key strategies to build a thriving gym business.

News

23 September 2024

2 min read

Xplor Technologies Launches Xplor Gym in Australia and New Zealand; Cutting-Edge Software Set to Revolutionise Gym Management

by Xplor Gym

Xplor Gym, a leading fitness-focused management software platform trusted by over 2,500 gyms worldwide, is excited to now be live across Australia and New Zealand.

New clubs

17 September 2024

17 min read

Gym pricing strategy: a guide to membership pricing

by Xplor

Find out how to work out what to charge for memberships and the options to offer. Plus, get tips for increasing prices.

Growth

10 September 2024

10 min read

How to increase gym membership sales

by Tayler Maich

Boost your gym membership sales with our quick, actionable tips. Learn how to attract and retain members, refine your marketing, and leverage your local community.

Management

01 September 2024

16 min read

Create a winning gym business plan

by Xplor

Do you have an up-to-date business plan? Find out why you need one and how to create one that’s genuinely helpful.

Management

22 August 2024

7 min read

Is AI your new gym business partner?

by Xplor

Find out how gyms can now achieve higher efficiency, boost member engagement using AI tools PLUS your free ChatGPT prompts for gyms.

New clubs

13 August 2024

6 min read

How to find the best location for a new gym

by Xplor

Choosing a location for your gym is an important decision. How do you make sure you are selecting the best possible location? What things do you need to consider? Let’s find out!

Growth

05 August 2024

8 min read

Checklist: build a successful gym business

by Xplor

What does it take to build a successful gym business? This success checklist will help your business thrive.

Management

30 July 2024

19 min read

23 types of people at the gym to win & retain

by Tayler Maich

Learn how to attract, engage, and retain different types of gymgoers – even the reluctant ones.

Marketing

22 July 2024

21 min read

15 business boosting gym social media post ideas

by Tayler Maich

Take your social media presence to the next level with these post ideas that your followers will love!

Management

07 July 2024

16 min read

How to hire gym staff – finding & hiring the best people

by Xplor

Your staff – your team – are key to the success of your business. This guide will help you attract and hire top talent.

Book your demo to see Xplor Gym in action with a personalised walk through.

Xplor Gym Blog

Why Your Gym Marketing Isn’t Working (And How to Fix It)

Price vs. value: Selling the value of a gym membership

Opening a Gym: How to Start Strong and Make Your Mark

Xplor Technologies Launches Xplor Gym in Australia and New Zealand; Cutting-Edge Software Set to Revolutionise Gym Management

Gym pricing strategy: a guide to membership pricing

How to increase gym membership sales

Create a winning gym business plan

Is AI your new gym business partner?

How to find the best location for a new gym

Checklist: build a successful gym business

23 types of people at the gym to win & retain

15 business boosting gym social media post ideas

How to hire gym staff – finding & hiring the best people

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