Xplor Gym Blog

Growth

04 June 2024

8 min read

Diversify To Multiply: Varying Your Member Base To Drive Growth

by Tayler Maich

Creating a gym environment that welcomes and caters for diversity can drive growth, increase revenue, improve member retention, and give you a stronger defence against market fluctuations.

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Retention

21 May 2024

6 min read

Don’t Leave Them Out in the Cold: Strategies to Keep Gym Members Engaged During Winter

by Tayler Maich

As the seasons change and temperatures drop, gym attendance often sees a noticeable decline. With the right strategies, you can keep your members active, motivated, and engaged throughout winter, ensuring high retention rates while still attracting new members.

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AUSactive Digital Futures Report - Card3
Partners

14 May 2024

10 min read

The Digital Futures 2024 Report: A Brief Breakdown

by Xplor Gym

Breaking down AUSactive’s Digital Futures 2024 Report. We’ve done the reading for you and have summarised the report into the tastiest bits that are most relevant to you and your business.

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Fuel Women's Business Summit Kayla Itsines
Events

09 May 2024

8 min read

Fuel Summit 2024: Best Bits & Hot Tips for Gyms

by Tayler Maich

We came, we saw, we went away INSPIRED! FuelSYD 2024 was a roaring success, and if there’s a better place to gather inspiration than a crowd of motivated fitness businesswomen (and men) then we don’t know where it is!

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Happy sportswoman using smart phone while listening music over earbuds in health club and looking away. Copy space.
New clubs

06 May 2024

15 min read

Gym profitability: the stats, impacts & tips for success

by Xplor Gym

Opening a fitness club? Investing in one? Or want to boost profitability? Get tips to maximise profitability.

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Management

29 April 2024

9 min read

8 Ways To Wow Your Gym Members (even with limited staff)

by Tayler Maich

Win loyal members, even with limited staff, with 8 small changes that can have a big impact on member experience.

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Owning a gym in New Zealand
New clubs

23 April 2024

13 min read

What To Expect When Owning a Gym

by Xplor Gym

Running your own gym business can be equally rewarding and challenging. Find out more and get tips for success.

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How much do gym owners make in New Zealand
New clubs

15 April 2024

14 min read

Show me the money! How much do gym owners make?

by Xplor Gym

Considering opening a gym? Already a gym owner? You’ll want to know what you should be earning. We’ve got you covered!

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Young strong man doing exercises in gym - gym swot
Growth

26 March 2024

15 min read

Gym SWOT analysis: How to do one for your gym

by Xplor Gym

A gym SWOT analysis is an essential roadmap for both new and established fitness businesses. Find out how to produce ….

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gym software costs
Management

12 March 2024

10 min read

What does gym software cost?

by Xplor

To make the right software decision for your fitness club look at the total value a software partner will deliver.

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Marketing

05 March 2024

17 min read

How to start a fitness blog for your gym

by Tayler Maich

A blog can help your fitness business to build authority, educate gymgoers, attract new members, and more.

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Marketing

27 February 2024

22 min read

Guide to creating gym marketing strategies & plans

by Tayler Maich

Everything you need to create a marketing strategy and plan that works. No marketing experience needed!

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