Engagement
Why Member Habits Change with the Seasons (and How to Adapt)
Discover how seasons impact gym member habits and retention, and learn strategies to keep members engaged year-round.
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Taylor Maich
ANZ Director of Strategic Accounts Gym
Tayler is the ANZ Director of Strategic Accounts for the Gym team, where she’s focused on driving growth through innovative software and building strong, lasting partnerships with our customers.
With over 19 years of experience in the health and fitness industry, Tayler is passionate about using software to help businesses succeed and thrive. Her deep knowledge of the industry and commitment to supporting clients make her a true asset to the team and her customers.
When she’s not working, Tayler loves staying active with Reformer Pilates, hiking, and stand-up paddle boarding. She also enjoys spending time with her furry friends as a dedicated dog-sitter.
Articles by Taylor Maich
Retention
The importance of member retention for gyms
Never underestimate the importance of member retention for your gyms and fitness clubs. Discover how to boost engagement, reduce churn, and increase profitability.
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Marketing
Using Gym Analytics to Make Data-Driven Marketing Decisions
Data is a powerful tool that every gym owner can use to make smarter decisions. By analysing key metrics, you can tailor your marketing efforts to reach the right people and grow your business.
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Engagement
Personalised Customer Experience: Create Memorable Moments for Gym Members
Create meaningful gym experiences with personalisation! Discover how tailored interactions can boost loyalty, retention & growth.
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Engagement
Member Communication: Strategies to Engage and Retain Members
Strong communication is the key to a thriving gym community. Learn how to engage members, boost retention, and build lasting connections with smart strategies and the right tools.
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Growth
33 gym marketing ideas for 2025
Stand out from the crowd, attract new members, and keep members coming back with the right marketing mix. Get inspired.
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Management
24 insights for 24, and what to expect in 25
The fitness industry is evolving fast—stay ahead with 24 insights from 2024 shared by Xplor Gym’s General Manager, Michelle Furniss, at the Beyond Activ APAC Festival.
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Management
15 winning fitness business ideas for 2025
People love new! So, breathe new life into your club with 15 fitness business ideas that you need to know about.
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Management
Going beyond subscriptions to diversify & grow revenue
What alternative access options should you offer? How do you build demand for these and steady revenue? Find out!
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Engagement
How to Boost Member Engagement and Improve Retention at Your Gym
Member engagement is the key to lasting loyalty. Discover proven strategies to enhance engagement, boost retention, and create a thriving, connected gym community.
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Management
The Top 5 Reports Every Gym Should Be Running
The top five reports every gym owner should be running, with tips on how often to review them and how they can drive your gym’s success.
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Growth
13 fitness event ideas to boost business in 2025
Attract new members and motivate your current ones with a fitness event. Get 13 event ideas to kickstart 2024.
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