Growth
How to increase gym membership sales
Boost your gym membership sales with our quick, actionable tips. Learn how to attract and retain members, refine your marketing, and leverage your local community.
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Taylor Maich
ANZ Director of Strategic Accounts Gym
Tayler is the ANZ Director of Strategic Accounts for the Gym team, where she’s focused on driving growth through innovative software and building strong, lasting partnerships with our customers.
With over 19 years of experience in the health and fitness industry, Tayler is passionate about using software to help businesses succeed and thrive. Her deep knowledge of the industry and commitment to supporting clients make her a true asset to the team and her customers.
When she’s not working, Tayler loves staying active with Reformer Pilates, hiking, and stand-up paddle boarding. She also enjoys spending time with her furry friends as a dedicated dog-sitter.
Articles by Taylor Maich
Management
23 types of people at the gym to win & retain
Learn how to attract, engage, and retain different types of gymgoers – even the reluctant ones.
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Marketing
15 business boosting gym social media post ideas
Take your social media presence to the next level with these post ideas that your followers will love!
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Management
Time to go 24/7? 24-hour gym access made easy
More gyms across New Zealand are switching to 24/7 access. Learn more about this trend and see what you need to consider to make 24-hour opening a success.
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Growth
Why Your Gym Needs A Wellness Offering
Integrating wellness into your gym can drive growth and enhance member satisfaction. From saunas to nutrition coaching, discover how a holistic approach can set your gym apart from the competition.
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Management
4 signs you need an all-in-one gym software
Is it time to switch to an all-in-one gym management system? If any of these signs are familiar, the answer may be yes.
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Growth
Diversify To Multiply: Varying Your Member Base To Drive Growth
Creating a gym environment that welcomes and caters for diversity can drive growth, increase revenue, improve member retention, and give you a stronger defence against market fluctuations.
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Retention
Don’t Leave Them Out in the Cold: Strategies to Keep Gym Members Engaged During Winter
As the seasons change and temperatures drop, gym attendance often sees a noticeable decline. With the right strategies, you can keep your members active, motivated, and engaged throughout winter, ensuring high retention rates while still attracting new members.
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Events
Fuel Summit 2024: Best Bits & Hot Tips for Gyms
We came, we saw, we went away INSPIRED! FuelSYD 2024 was a roaring success, and if there’s a better place to gather inspiration than a crowd of motivated fitness businesswomen (and men) then we don’t know where it is!
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Management
8 Ways To Wow Your Gym Members (even with limited staff)
Win loyal members, even with limited staff, with 8 small changes that can have a big impact on member experience.
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Marketing
How to start a fitness blog for your gym
A blog can help your fitness business to build authority, educate gymgoers, attract new members, and more.
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Marketing
Guide to creating gym marketing strategies & plans
Everything you need to create a marketing strategy and plan that works. No marketing experience needed!
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