Toni Rennie is the Marketing Director for Xplor Gym in Australia and New Zealand, leading all things brand, content, and lead generation across the region. With over a decade of experience in marketing, she’s focused on helping gym owners discover smarter, simpler software that supports growth, strengthens member engagement, and brings their business goals to life.
Toni’s passionate about helping people cut through the noise to find solutions that genuinely make a difference. And while she loves a solid marketing plan, she loves her two rescue dogs, Bronny and Emjay, even more (seriously – we suspect even more than her children).
Outside of work, you’ll likely find Toni in the kitchen baking up a storm, enjoying time with her two boys, or secretly planning her next excuse to avoid leaving the dogs behind again.
How to Turn Key Dates into Gym Campaigns That Convert
by Toni Rennie
Turn key dates into powerful gym marketing campaigns that actually convert. Discover how to plan, promote, and measure seasonal campaigns that drive leads, boost engagement, and build a stronger fitness community all year round.
Turn the festive season into a growth opportunity for your gym with creative promotions, community events, and flexible options that turn holidays into member magnets.
Why First Impressions Matter – The Critical Role of Onboarding
by Toni Rennie
First impressions are everything. A strong onboarding process sets the foundation for long-term member retention, engagement, and satisfaction. Discover how to create a gym onboarding process that keeps members coming back.
