Xplor Gym Blog: Growth

Growth

23 February 2026

8 min read

Why Your Gym Feels Invisible and How to Stay Front of Mind

by Toni Rennie

Even established gyms can fade from view. Practical, local marketing ideas to help you stay front of mind in your community.

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Young strong man doing exercises in gym - gym swot

Growth

26 March 2024

15 min read

Gym SWOT analysis: How to do one for your gym

by Xplor Gym

A gym SWOT analysis is an essential roadmap for both new and established fitness businesses. Find out how to produce ….

Marketing

27 February 2024

22 min read

Guide to creating gym marketing strategies & plans

by Tayler Maich

Everything you need to create a marketing strategy and plan that works. No marketing experience needed!

Growth

13 February 2024

7 min read

Looking beyond the buzzwords

by Tayler Maich

Even for independent gyms, embracing digital tech is a game-changer. Find out why and how to strengthen your business.

Marketing

29 January 2024

12 min read

How to create a fitness newsletter your gym members will love

by Tayler Maich

Build brand credibility and loyalty with a newsletter that’s always packed with relevant, valuable content.

Management

22 January 2024

16 min read

Gym automation: How does your business measure up?

by Xplor

Transform how you manage your business. Get set and see how you measure up with 7 gym automation ideas to fuel growth.

Engagement

02 January 2024

10 min read

Keep your gym members motivated beyond January

by Tayler Maich

7 ways to keep your members motivated all-year round. Boost retention rates by building healthy visit habits.

Growth

15 December 2023

23 min read

24 fitness trends for 2024

by Tayler Maich

From wellbeing to 24/7 opening, get a rundown of the top fitness industry trends you need to know about.

Engagement

20 November 2023

7 min read

Time to rethink & rebrand the gym induction?

by Tayler Maich

Inductions are an important part of your new member journey. How effective are inductions? Do members actually want one?

Engagement

06 November 2023

24 min read

31 Gym challenges to engage members

by Toni Rennie

Gym challenges are a simple and surprisingly effective way to motivate members. Here’s everything you need to know about running ….

Growth

15 May 2023

7 min read

How can fitness leaders tap into the transformative wellbeing opportunity?

by Xplor

Wellbeing presents a momentous opportunity for fitness industry leaders to transform and achieve substantial growth. How can you tap into ….

Growth

30 November 2022

3 min read

Create a gym membership offer to win members

by Xplor

If you want to capitalise on the seasonal health and fitness kick that engulfs the population in January, the end of ….

Growth

12 September 2022

4 min read

Gym business growth: become more than a gym

by Xplor

When does a gym become more than a gym? If you want your gym business to grow, you focus on ….